TikTok: Disrupting Global Social Media amidst Rising Geopolitical Risks and Other Concerns

TikTok: Disrupting Global Social Media amidst Rising Geopolitical Risks and Other Concerns
Case Code: BENV047
Case Length: 12 Pages
Period: 2017-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.300
Organization: ByteDance
Industry: Media
Countries: United States
Themes: International Business, Data Privacy, Digital Marketing,Platform Model
TikTok: Disrupting Global Social Media amidst Rising Geopolitical Risks and Other Concerns
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In July 2022, Sensor Tower reported that TikTok, a short-video hosting service owned by Chinese internet technology company ByteDance, was the world’s most downloaded app with more than 175 million downloads during the first quarter (Q1) of 2022. According to Sensor Tower, TikTok had beaten Instagram and Facebook , both owned by Meta Platforms Inc. (Meta). Each of these recorded more than 150 million downloads for the same quarter of 2022..

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